Action Snippets are short pieces of code used for transmitting Action information to the ConversionRuler reporting database. Contrary to Landing Page Snippets, Action Snippets ARE UNIQUE to each particular action. Every Action Snippet includes an action identifier. Every Action Snippet can also include a reference value that helps clarify more about the Conversion.

For example, you might want to include the e-mail address in the reference field of the Action Snippet on your newsletter confirmation page. That way you could tell not only the gross number of e-mail signups a particular marketing campaign caused during a period of time, but also you could also tell exactly which individuals signed up as a result of that particular Category, Campaign or Segment (keyword).

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