By default the ConversionRuler reporting database is set up to report on 3 Conversion Actions: tracked orders, catalog requests and newsletter signups. The latter two are renameable. It is possible to track any number of additional Conversion points with "Additional Actions". These Actions work just like the defaults; they each require a unique Action Snippet with its own unique ID.
Like the default actions, these Additional Actions allow you to get a count on the particular conversion they are set up for and also are capable of recording reference information about the conversion, e.g. e-commerce and/or information like the order number, e-mail address, or contact name of the converted visitor.
You could, for example, set up Additional Actions for reporting on conversions for 10 different white paper requests. Each white paper would be a column in the ConversionRuler report and a tally count of each conversion would be shown for each of the Categories, Campaigns or Segment (keyword) that you were tracking. A click on any tally number would show a detailed report that could show you the reference information for each conversion.
Return to home page
Contact Us
© 2002-2010 ConversionRuler. All rights reserved.