Ad Groups are a component of the Google AdWords system. Many users set up their AdWords programs so that the Ad Group is the most precise entity for which there is a unique trackable Query String.

However, it IS possible to have higher precision, i.e. keyterm by keyterm tracking without making separate Ad Groups for each keyterm. This is done by using a technique called Google's Power Posting. Power Posting is free and relatively easy to implement.

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