A Click-Through is the event of a visitor entering your Web site from an external place.

This link might be in several forms. For example:
• a link on another site,
• a link in an email,
• or a bookmark.

“ConversionRuler Basic” tracks only Sourced Click-Throughs, whereas “ConversionRuler Complete” tracks both sourced and Unsourced Click-Throughs.

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