Conversion Actions are the specific things that you want ConversionRuler to report on.

These are typically your "Most Wanted Responses" from visitors to your Web site. Examples include a visitor completing a catalog request, signing up for a newsletter, or placing an order. You will place an Action Snippet on the pages that are shown when someone successfully completes a Conversion Action so that ConversionRuler can receive the appropriate data about that Conversion and report on it.

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