"Cookie Days" refers to the number of days for which Conversion Actions continue to be attributed to a particular tracked Click-Through.

The term is a carry over from the world of affiliate marketing where affiliate program sponsors decide how long they will continue to pay commissions after the initial click-through. If there is only 1 cookie day, commissions are only paid for Actions that occur on the day of the referral and the click-through. If a program offers 14 cookie days, then any sale made within 2 weeks of the click-through is recorded and the affiliate is compensated accordingly.

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