Comparing our product to other products on the market (and there are many) requires some understanding of the models of billing that other companies employ.

Base Pricing

In general, most companies charge a base subscription fee, then a usage model based on one of the following models:

• Actions (also called Clickthroughs, Visitors, etc.)
• Page Views (every page requested by a visitor which is tracked)

Pricing then includes an overage model (e.g. when you exceed your monthly threshold) is charged. The overage models generally fit into the following types:

• Microcharge Overage on each additional click or page view (e.g. $0.003 per click)
• Clicks purchased in Block Overage (e.g. 1000 additional clicks for $1)
• Monthly charge based on a Threshold Overage of usage (e.g. 10,000 clicks for $X, 50,000 clicks for $Y)

Finally, you should be clear as to what counts in the usage model. Some products count every page view, or every visitor to your web site.

Extras

Many conversion tracking products have additional fees for functionality:

• A per-domain name charge for additional domain names to be tracked
• Bundled products which you must also pay for
• Additional fees for specific features (such as displaying traffic overlaid on your web site)

Great, so how does ConversionRuler stack up?

Let's create three fantasy models and compare them to ConversionRuler. For each of these, we'll assume each visitor visits on average 3 pages per visit.

Low Traffic Web site

Our low-traffic web site has low traffic, and low pay-per-click volume:

Domains to track:	2
Page Views per month:	30,000
Site Visitors per month:	10,000
Sourced clickthroughs per month:	1,000
Unsourced Clickthroughs per month:	9,000

The models compare as follows:

	ConversionRuler Basic	ConversionRuler Complete	Product 1	Product 2	Product 3
Monthly fee	$19.99	$29.99	$14.95	$49.95	$99.00
Usage Model	Clickthrough	Visitors	Page View	Page View	Visitor
Overage Model	Microcharge	Microcharge	Threshold	Threshold	Microcharge
Included Usage	2,000	2,000	1,000	50,000	75,000
Overage Price	$0.003, descending	$0.003, descending	descending	descending	$0.002 fixed
Extra domains	Free	Free	Free	Free	$10/month
Total Usage	1,000	10,000	30,000	30,000	10,000
Total	$19.99	$53.99	$44.95	$49.95	$109.00

 

Medium Traffic Web Site

Our medium-end web site has mid-level traffic, and half of their traffic is from PPC:

Domains to track:	2
Page Views per month:	300,000
Site Visitors per month:	100,000
Sourced clickthroughs per month:	50,000
Unsourced Clickthroughs per month:	50,000

The models compare as follows:

	ConversionRuler Basic	ConversionRuler Complete	Product 1	Product 2	Product 3
Monthly fee	$19.99	$29.99	$14.95	$49.95	$99.00
Usage Model	Clickthrough	Visitors	Page View	Page View	Visitor
Overage Model	Microcharge	Microcharge	Threshold	Threshold	Microcharge
Included Usage	2,000	2,000	1,000	50,000	75,000
Overage Price	$0.003, descending	$0.003, descending	descending	descending	$0.002 fixed
Extra domains	Free	Free	Free	Free	$10/month
Total Usage	50,000	100,000	300,000	300,000	100,000
Total	$98.99	$158.99	$224.95	$299.00	$160.00

 

High Traffic Web Site

Our high traffic web site has higher traffic and higher PPC volumes:

Domains to track:	5
Page Views per month:	900,000
Site Visitors per month:	300,000
Sourced clickthroughs per month:	200,000
Unsourced Clickthroughs per month:	100,000

The models compare as follows:

	ConversionRuler Basic	ConversionRuler Complete	Product 1	Product 2	Product 3
Monthly fee	$19.99	$29.99	$14.95	$49.95	$99.00
Usage Model	Clickthrough	Visitors	Page View	Page View	Visitor
Overage Model	Microcharge	Microcharge	Threshold	Threshold	Microcharge
Included Usage	2,000	2,000	1,000	50,000	75,000
Overage Price	$0.003, descending	$0.003, descending	descending	descending	$0.002 fixed
Extra domains	Free	Free	Free	Free	$10/month
Total Usage	200,000	300,000	900,000	900,000	300,000
Total	$228.99	$308.99	$374.95	$499.00	$590.00

 

Summary

So, in short, buyer beware. Many products contain hidden fees, and when they appear to be cost effective to start, over time they become more expensive as the pricing models kicks in.

We believe that ConversionRuler is the best value for your money.

Sign up for your 30 day free trial now.